We know where the television is - everything has to be a sound bite; everything has to be an image; ideas are okay as long as they don't take more than four or five seconds to explain; candidates and issues are commodities that are sold like cans of soup; entertainment is limited to what a few people believe the lowest common denominator is; and you can't talk back to it.
Howard RheingoldThe entire human race faced a singularity when one small group discovered, ooh, technology. We can live a different way. Eventually, that spelled the death of the old way of life.
Howard RheingoldIf, like many others, you are concerned social media is making people and cultures shallow, I propose we teach more people how to swim and together explore the deeper end of the pool.
Howard RheingoldAdvertising in the past has been predicated on a mass market and a captive audience.
Howard RheingoldThe two parts of technology that lower the threshold for activism and technology is the Internet and the mobile phone. Anyone who has a cause can now mobilize very quickly.
Howard RheingoldWhen designers replaced the command line interface with the graphical user interface, billions of people who are not programmers could make use of computer technology.
Howard RheingoldEvery big company has some little guy who is an enthusiast off in the corner working on technology. In Japan, it is integrated into their high-level strategy. They see it as a communication medium, because for them, just the wordsโ - โand this is the problem that they have with Americansโ - โjust the words they say to you is not the complete message. Their facial expressions, their body language, there is a lot of context. Also, their written language doesn't translate to keyboards well.
Howard Rheingold