Advertising in the past has been predicated on a mass market and a captive audience.
Howard RheingoldThe industrial revolution took the father out of the home and put the kids in school. And then everyone had their own little scene.
Howard RheingoldWhat the Japanese are, are the Americans of the 21st century. Essentially what is objectionable about them is what was objectionable about Americans when we had the ball. However, they are committed in a way that American technology is not.
Howard RheingoldEvery big company has some little guy who is an enthusiast off in the corner working on technology. In Japan, it is integrated into their high-level strategy. They see it as a communication medium, because for them, just the wordsโ - โand this is the problem that they have with Americansโ - โjust the words they say to you is not the complete message. Their facial expressions, their body language, there is a lot of context. Also, their written language doesn't translate to keyboards well.
Howard Rheingold