It used to be that if your automobile broke, the teenager down the street with the wrench could fix it. Now you have to have sophisticated equipment that can deal with microchips. We're entering a world in which the complexity of the devices and the system of interconnecting devices is beyond our capability to easily understand.
Howard RheingoldFinding a name for something is a way of conjuring its existence, of making it possible for people to see a pattern where they didn't see anything before.
Howard RheingoldAdvertising in the past has been predicated on a mass market and a captive audience.
Howard RheingoldMaybe there is no objective experience, but there is a certain way of interacting with all the subjective experiences.
Howard RheingoldWhat the Japanese are, are the Americans of the 21st century. Essentially what is objectionable about them is what was objectionable about Americans when we had the ball. However, they are committed in a way that American technology is not.
Howard Rheingold