Customers must recognize that you stand for something.

I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which is a shot of espresso and just a dollop of steamed milk. Then, if I'm going to do some work at home, I would make myself a French press. It's the best way to make conventional coffee.

It's ironic that retailers and restaurants live or die on customer service, yet their employees have some of the lowest pay and worst benefits of any industry. That's one reason so many retail experiences are mediocre for the public.

China traditionally has been a tea-drinking country but we turned them into coffee drinkers.

The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to manage the business through the lens of humanity.

Social and digital media is a bullet train, and that bullet train is not coming home.

Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.