While we are a coffee company at heart, Starbucks provides much more than the best cup of coffeeโwe offer a community gathering place where people come together to connect and discover new things.
Howard SchultzThere's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.
Howard SchultzMore than anything else, technology will pave the way for innovative change at Starbucks. The bulk of Starbucks' innovation over the next several years will be technology-focused.
Howard SchultzWe are not in the coffee business serving people, we are in the people business serving coffee.
Howard Schultz