Often, organizations need bold, grand gestures to galvanize people towards a new mission or refocus their attention.
Howard SchultzThere's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.
Howard SchultzWe have a big opportunity in China. We think the number of stores here can rival the number in North America.
Howard SchultzStarbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.
Howard SchultzCertainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you're fine.
Howard SchultzWe would take something old and tired and common - coffee - and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
Howard SchultzOur mission statement about treating people with respect and dignity is not just words but a creed we live by every day. You can't expect your employees to exceed the expectations of your customers if you don't exceed the employees' expectations of management.
Howard SchultzMy father had a series of blue-collar jobs and never made more than $20,000 a year. When I was seven, he got injured on a job. That was a very important point - because of the injury, he couldn't walk, and the company he was working for did not pay him. There was no compensation. So there was no money and no food.
Howard SchultzIn times of adversity and change, we really discover who we are and what we're made of.
Howard SchultzStarbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.
Howard SchultzIt's ironic that no matter where I go, I meet people from Brooklyn. I'm proud of that heritage. It's where I'm from, who I am.
Howard SchultzWith a population of more than 600 million people, an emerging middle class that is driving strong consumption, and a robust and resilient economy, Southeast Asia presents a compelling growth opportunity for Starbucks.
Howard SchultzI think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, 'I'm going to do this'.
Howard SchultzThe leaders in Washington have got to come together in a bipartisan way and do the right thing for the people who are being left behind. We cannot have an America that is only based on the wealthy.
Howard SchultzEurope has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
Howard SchultzIn this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.
Howard SchultzWe have no patent on anything we do and anything we do can be copied by anyone else. But you can't copy the heart and the soul and the conscience of the company.
Howard SchultzMy son is trying to be a sports writer, and my daughter is a college student. She wants to be a comedy writer, and she's at film school. I discouraged both of them early on from getting involved in Starbucks. I didn't think it would be fair; plus, they didn't have any interest anyway.
Howard SchultzAuthentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
Howard SchultzSocial and digital media is a bullet train, and that bullet train is not coming home.
Howard SchultzWhat I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that.
Howard SchultzOne of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure
Howard SchultzTo stay vigorous, a company needs to provide a stimulating and challenging environment for all these types: the dreamer, the entrepreneur, the professional manager, and the leader. If it doesn't, it risks becoming yet another mediocre corporation.
Howard SchultzWhen I returned as CEO in 2008, Starbucks had forgotten that meaningful innovations balance an organization's heritage with modern-day relevance and market differentiation, so we had to reorient. In one brainstorming session, we visited and observed great retailers, then asked ourselves, 'If Starbucks did not exist, what type of coffee experience would we create?
Howard SchultzAmericans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That's what consumer confidence is.
Howard SchultzMost business people today are not going to invest in the uncertainty that exists in America.
Howard SchultzMore than anything else, technology will pave the way for innovative change at Starbucks. The bulk of Starbucks' innovation over the next several years will be technology-focused.
Howard SchultzI think what we're lacking in society, not only in the U.S. but also around the world, is to find heroes once again and to celebrate these kind of people.
Howard SchultzIf you don't love what you're doing with unbridled passion and enthusiasm, you're not going to succeed when you hit obstacles.
Howard SchultzIf you put on a lousy production with white actors, it's lousy. There is a problem, or can be, at this stage of our social evolution, with mixing the casts. It may not be a question of race so much as class. You would rarely find a black man in a high executive position where he was swinging his weight around.
Howard Schultz