Japan can't get anything on the market very cheaply because it has a large, relatively highly paid workforce which you can't fire.

I get really frustrated during a crisis when I go through all the cable channels and find - very often with the exception of CNN - that I'm not watching news at all. You think, 'Well, God... there are talk shows, talk shows, talk shows and everyone is an expert!

Frankly, I was surprised at how generous the Japanese press has been to the idea of a foreigner running Sony.

Content and technology are strange bed fellows. We are joined together. Sometimes we misunderstand each other. But isn't that after all the definition of marriage?

In the digital world, he who hesitates is abandoned. So you have to generate 3-D excitement with as many devices as you can find.

Free is not an alternative. My company did not turn a profit last year.

For Sony, owning a studio is a gamble and probably a pretty good one, now that in the broadband era having content is a great advantage when you sell devices that in a ubiquitous world of distribution can actually show programs, movies, content directly to the consumer. So that you actually create, in a digital world, real synergy.