Free is not an alternative. My company did not turn a profit last year.

When color TV arrived, it just sat there and you saw color. I've been to retail stores where there were no 3-D glasses at all and the 3-D images were all blurred. People were coming in and saying, "I don't want to buy that." There's a lot of marketing connected to introducing technologies and especially introducing new experiences.

Free is not an alternative. My company did not turn a profit last year.

I have to determine whether the joy of craplets is worth preserving.

You will see a 3-D movie in a movie theater for the shared experience of it - or for a date, and so on. You don't all sit at home getting your entertainment in a vacuum.

Japan can't get anything on the market very cheaply because it has a large, relatively highly paid workforce which you can't fire.

When the digital world is really here, movies can be disseminated from satellite direct to homes and direct to small theaters in Mongolia and northern Russia and obscure places that the market for movies is going to grow and grow and grow.