If you really want to make a difference for the customer, so what you have got to do is to make sure the products that you're bringing down in price are ones that they are buying every day.
Ian McLeodThere is a complete disconnect really or should be a disconnect between the retail price of the milk and what's actually going on in the marketplace, and what influences the farm gate price is the export market.
Ian McLeodQuite often I play roles that require quite a degree of emotional exposure, and they can be very difficult to do.
Ian McLeodYou don't like to have people believing that you're doing the wrong thing which is why we're trying to make sure that people recognise that we do the right thing.
Ian McLeodWhen you're working in the business and you are genuinely trying to do what's right for consumers, and you're trying to genuinely do what's right for suppliers, but the word doesn't get out, the word doesn't get heard because frankly the media is not interested because it hasn't got a conflict attached to it.
Ian McLeod