I have got a reputation to protect.

In some roles you do get into a mode of terror. It's always very frightening - the first audiences are frightening.

Having a situation where you have got in conflict with your suppliers all the time is not a great place to be.

In comedy, it's very, very important to be able to open up so that people feel they're included.

If you really want to make a difference for the customer, so what you have got to do is to make sure the products that you're bringing down in price are ones that they are buying every day.

Quite often I play roles that require quite a degree of emotional exposure, and they can be very difficult to do.

When you're working in the business and you are genuinely trying to do what's right for consumers, and you're trying to genuinely do what's right for suppliers, but the word doesn't get out, the word doesn't get heard because frankly the media is not interested because it hasn't got a conflict attached to it.