I think the essence of fashion is lightness, frivolity, and I'm very nostalgic for the time when Bรฉrard was doing the windows, Cocteau was writing a play, Chanel did the costumes, Bรฉrard did the sets. I don't have to tell you this, because Colette was the first to have revived the Rue St.-Honorรฉ by precisely doing windows that attract people. And I really like that spontaneous spirit. And so, you're lucky to be with Colette, because it's a magic word.
Ines de La FressangeFashion is made up of paradoxes. There was a key moment in fashion. When the Japanese first arrived - Comme des Garรงons, Yohji Yamamoto, and all - I have to humbly admit that I didn't understand the importance of it at all. It was Jean-Jacques Picart who explained it to me. They had a huge influence in that they showed that aestheticism could be different from prettiness, that there was beauty and that beauty was beyond pretty.
Ines de La FressangeI think the essence of fashion is lightness, frivolity, and I'm very nostalgic for the time when Bรฉrard was doing the windows, Cocteau was writing a play, Chanel did the costumes, Bรฉrard did the sets. I don't have to tell you this, because Colette was the first to have revived the Rue St.-Honorรฉ by precisely doing windows that attract people. And I really like that spontaneous spirit. And so, you're lucky to be with Colette, because it's a magic word.
Ines de La FressangeBut overall when you work in fashion, you're always in a rush. You're always a little late, always in a hurry. Every single moment's important, so you never have enough time to do what you want to do. It's ridiculous.
Ines de La FressangeWell, that's why I really love Diego Della Valle, because he's crazy. Instead of going out to find a top business school graduate, for whom it would have taken five years to see the difference between a ballet shoe and a book, he asked me to revive the label. It's a bit like Balenciaga. Brands like Vivier are pillars - they are monuments of fashion; they are names we don't forget. But the general public doesn't necessarily know that and therefore we had to get the name re-known.
Ines de La Fressange