One thing Della Valle taught me is the power to say no if something isn't right. That mattered even over sales.
Ines de La FressangeI think the essence of fashion is lightness, frivolity, and I'm very nostalgic for the time when Bรฉrard was doing the windows, Cocteau was writing a play, Chanel did the costumes, Bรฉrard did the sets. I don't have to tell you this, because Colette was the first to have revived the Rue St.-Honorรฉ by precisely doing windows that attract people. And I really like that spontaneous spirit. And so, you're lucky to be with Colette, because it's a magic word.
Ines de La FressangeOften something more simple would be better. Sometimes I put things together - a shirt, a sweater, a jacket - and it's too complicated. I would have worn only a v-neck sweater, it would have been better. It's not the clothes but it's how you wear them sometimes.
Ines de La FressangePeople imagine I am always in a Bentley with pearls and diamonds and black glasses and Karl Lagerfeld next to me.
Ines de La FressangeWell, that's why I really love Diego Della Valle, because he's crazy. Instead of going out to find a top business school graduate, for whom it would have taken five years to see the difference between a ballet shoe and a book, he asked me to revive the label. It's a bit like Balenciaga. Brands like Vivier are pillars - they are monuments of fashion; they are names we don't forget. But the general public doesn't necessarily know that and therefore we had to get the name re-known.
Ines de La Fressange