Well, that's why I really love Diego Della Valle, because he's crazy. Instead of going out to find a top business school graduate, for whom it would have taken five years to see the difference between a ballet shoe and a book, he asked me to revive the label. It's a bit like Balenciaga. Brands like Vivier are pillars - they are monuments of fashion; they are names we don't forget. But the general public doesn't necessarily know that and therefore we had to get the name re-known.
Ines de La FressangeI was going to the flea markets to buy furniture. It was getting done the way it was getting done - on a small scale and with a lot of soul and heart and risk. We did fashion like fashion was done before - spontaneously, with joy and freedom, and that's what created our identity.
Ines de La FressangeWell, that's why I really love Diego Della Valle, because he's crazy. Instead of going out to find a top business school graduate, for whom it would have taken five years to see the difference between a ballet shoe and a book, he asked me to revive the label. It's a bit like Balenciaga. Brands like Vivier are pillars - they are monuments of fashion; they are names we don't forget. But the general public doesn't necessarily know that and therefore we had to get the name re-known.
Ines de La FressangeOne thing Della Valle taught me is the power to say no if something isn't right. That mattered even over sales. Now it's rolling and finally, after having been PR, boutique director, operator, messenger, and everything else, I'm finally in the role I like the most - court jester. And that's what I was doing at Chanel before.
Ines de La Fressange