I always like to make sense of things that, in theory, would not make any sense together. It's true that the core of Calvin Klein has been . . . I don't want to say conservative, but real clothes that are worn by everybody.

The rules of the game in general are going to change for everything, not just menswear. People want to have fun with clothes. We sold out of the mirror suits in New York, and the black suits were still there. It tells me that men are looking for something that makes them feel good, makes them have fun, and makes them stand out. And it's all different sorts of men.

I think what I'm doing is quintessentially American because I'm not American - even though I am on the verge of getting my American passport next week - I have a fantasy of what is American. Big spaces, Marlon Brando, James Dean, easy living.

You don't do things for shock value anymore, because that's not even the language of today. At least, that's not what interests me. If I do it, it's because I want to see things in another way, not necessarily because I want to shock anybody.

I always like to make sense of things that, in theory, would not make any sense together. It's true that the core of Calvin Klein has been . . . I don't want to say conservative, but real clothes that are worn by everybody.

In the past, people couldn't place me. They thought that I was Danish or English or French. They never got that I am Italian. I'm not typical, maybe because my visual education was very mixed. There was a lot of London in my aesthetic: The Face, i-D, British music, and a lot of British fashion . . . But I really enjoy this contrast.

The most inspiring thing for me about Calvin Klein was how subversive the advertising's message was. That's what drove me in my creative process and also in my creating now. The new advertising campaign is Calvin Klein the way I see it today. It's also bringing back the kind of subversive element that I always saw in Calvin Klein's campaigns.