The cinema is an institution nowadays, with its roots sunk deep in the hearts of the millions of people who find enjoyment and entertainment in going to the pictures.
Ivor NovelloWe were asked to believe that the variety and the novelty of even the crude films of the early days would provide a means of entertainment which would cut out the stage.
Ivor NovelloA couple of seats at a good picture house cost comparatively little but give a generous return in the shape of freshened minds and freedom from the worries that even the best regulated homes cannot always avoid.
Ivor Novello