There is an atmosphere about the picture theatre that speaks of entertainment and relaxation. The charming surroundings, good music, and the fact that each visitor is determined to enjoy a few hours of holiday all exert an influence on the mind.
Ivor NovelloThe cinema is an institution nowadays, with its roots sunk deep in the hearts of the millions of people who find enjoyment and entertainment in going to the pictures.
Ivor NovelloA couple of seats at a good picture house cost comparatively little but give a generous return in the shape of freshened minds and freedom from the worries that even the best regulated homes cannot always avoid.
Ivor NovelloWhen the cinematograph first made its appearance, we were told that the days of the ordinary theatre were numbered.
Ivor Novello