When the cinematograph first made its appearance, we were told that the days of the ordinary theatre were numbered.
Ivor NovelloThe average person is gregarious; there is something in the spirit of the crowd that adds to the enjoyment of entertainment.
Ivor NovelloWe were asked to believe that the variety and the novelty of even the crude films of the early days would provide a means of entertainment which would cut out the stage.
Ivor NovelloActors who are lovers in real life are often incapable if playing the part of lovers to an audience. It is equally true that sympathy between actors who are not lovers may create a temporary emotion that is perfectly sincere.
Ivor Novello