It's the way I enjoy making art - I like sitting down and making five beats; I enjoy that process. I can go two weeks without making a song and just making beats and I'll be OK.
J. ColeIt's no coincidence that all the greatest rappers - whoever you put in your top five - I guarantee you they a great storyteller.
J. ColeI'm not gonna be bad at anything, and I want to actually be the best at anything I'm doing. So if I'm playing basketball, if I'm taking the SATs, like, there's a competitive spirit behind it. With production, it's the same thing.
J. ColeUsually I start with a beat, I start making a beat, and my producer side is making the beat. And on a good day, my rapper side will jump in and start the writing process - maybe come up with a hook or start a verse. Sometimes it just happens like that. A song like 'Lights Please' happens like that.
J. Cole