It's no coincidence that all the greatest rappers - whoever you put in your top five - I guarantee you they a great storyteller.
J. ColeIn my mind, New York was the place where they had the underground rap shows and I could get in on some ciphers and just rap. This whole fantasy world I had created in my head about New York just from listening to the music my whole life, like, I'ma go up there and do that. But when I came up here, there was none of that, that scene was dead.
J. ColeThere's still value in a CD, even if it's just nostalgic. People are still willing to pay. But it can't compare to a digital-only release where you can control the exact time that it'll come out, you know what I mean? So whoever finds how to bridge that gap is gonna make a lot of money.
J. ColeI'm here to spread a message of hope. Follow your heart. Don't follow what you've been told you're supposed to do.
J. Cole