Usually I start with a beat, I start making a beat, and my producer side is making the beat. And on a good day, my rapper side will jump in and start the writing process - maybe come up with a hook or start a verse. Sometimes it just happens like that. A song like 'Lights Please' happens like that.
J. ColeThe music becomes more pure and soulful when it's true, and it has to be true these days with the way the internet works, and the way the game works, everyone wants authentic raps.
J. ColeWhen I was in college my girl got me a job at the doctor's office she was working at. I was a file clerk. No disrespect but I don't think a man can do that job. It takes so much meticulous and precise file-keeping.
J. ColeI just feel like, with rappers, there's so much complacency. It's like, 'Oh, I'm a rapper. I'm successful. I make money. That's all that matters.' But there's a lot of stuff going on in the world. Whether or not you're aware of it, it's happening.
J. Cole