I didn't even have to be a big fan of someone to enjoy hearing them speak. I remember when Nikki Giovanni came - I wasn't really familiar with her. But she said some things I'll never forget. Like, okay, for example, she was talking about the amount of beef that's in the world. There are so many McDonald's, Burger Kings, Wendy's.
J. ColeI wanna show you I can out-rap your favorite rappers. I wanna show you I can out-produce your favorite producers. So I'm constantly getting better and I understand that there's always room for growth, especially in quality, sonic quality.
J. ColeAs much as it might look like, to someone else, that I'm successful, I never feel like I'm anywhere. The further I go, I still feel equally further from my eventual goal. Because as I grow, I get more goals. I'm never content.
J. ColeUsually I start with a beat, I start making a beat, and my producer side is making the beat. And on a good day, my rapper side will jump in and start the writing process - maybe come up with a hook or start a verse. Sometimes it just happens like that. A song like 'Lights Please' happens like that.
J. Cole