I now possess the tools as a producer and a songwriter to really just go out and make smashes all day long. I could make an album full of smash records that got pop appeal. But my heart is in hip-hop. My heart is in telling stories. And it's like therapy for me.

If I was to go to sleep before midnight, I would feel weird about myself, like I wasted a day. My most productive hours are between midnight and five.

I always feel like it's two key ingredients when it comes to following your dreams, making something happen that the average person deems difficult. If you truly believe it, that's step one. Step two, is, you know, the hard work that goes along with it.

If I'm a character, it's a biographical movie. My character is as close to me as possible. As close to being myself as possible. So my character, J. Cole, is very close to Jermaine Cole.

I pay attention to lyrics and I know what rap fans care about. I try to write for the average listener and I'm conscious of the mainstream without selling out.

I'm the same kid who used to hop the trains with headphones and just go to downtown Manhattan, walk around and listen to music or walk through the city. The fame restricts that. It's a small complaint in comparison to the benefits I get from it, but the restrictive part is what I don't like - and the fact that it's not reversible.

Usually I start with a beat, I start making a beat, and my producer side is making the beat. And on a good day, my rapper side will jump in and start the writing process - maybe come up with a hook or start a verse. Sometimes it just happens like that. A song like 'Lights Please' happens like that.