Producing all my own songs and refusing to go to the hot producer. That's the biggest risk I've taken so far.
J. ColeWhen you're a producer on top of that, just havin' a beat that's hot is not enough. Now you know your sound, 'cause you've been workin' on your sound for so long, and now you're extra picky. You might do a beat that's ill, that the average rapper would pay big money to get on, but you don't wanna do it because you're like, "Ehhh... it's not what I'm looking for, it's not what I'm goin' for." So you're extra picky.
J. ColeYou are perfect exactly as you are. With all your flaws and problems, there's no need to change anything. All you need to change is the thought that you aren't good enough.
J. ColeYou go to any town, any city, any state in America and there's always a McDonald's. In a lot of places around the world, it's almost the same thing. And Nikki Giovanni was like, "Damn, where are we keeping all these cows?" And it made me think to myself, like, "Damn, where are we keeping all these cows?!" It makes me think that the beef we're eating isn't even close to being real. There can't even be enough cows in the whole world just to sustain the appetites of just Americans! I'll always remember that.
J. Cole