You can't reverse fame. You can lose all the money, but you'll never lose people knowing you.
J. ColeWhen you're a producer on top of that, just havin' a beat that's hot is not enough. Now you know your sound, 'cause you've been workin' on your sound for so long, and now you're extra picky. You might do a beat that's ill, that the average rapper would pay big money to get on, but you don't wanna do it because you're like, "Ehhh... it's not what I'm looking for, it's not what I'm goin' for." So you're extra picky.
J. ColeI feel like I'm a New Yorker because I really know the city. I actually tell the drivers where to go - I have this bad habit, I always question the drivers. I do that all the time because I feel like I know the best way, when really it's like, 'Yo, man, shut up. This dude does this every day of his life.'
J. ColeIt's not necessarily a church theme and it's not really about church. I like my album themes to be metaphors because it gives me the freedom to speak about something else that's going on in my life, so the Born Sinner thing is not about church, it's not even about religion. It's using that as canvas to get other messages across and that's what the album will be.
J. ColeFar from the richest rapper, but my biggest personal achievement thus far in my life has been retiring my mom early from her job at the Post Office. It's a tiny payback for the sacrifices she made that allowed me to chase a far-fetched dream of becoming a successful artist. I'm forever grateful.
J. Cole