As much as it might look like, to someone else, that I'm successful, I never feel like I'm anywhere. The further I go, I still feel equally further from my eventual goal. Because as I grow, I get more goals. I'm never content.
J. ColeYou go to any town, any city, any state in America and there's always a McDonald's. In a lot of places around the world, it's almost the same thing. And Nikki Giovanni was like, "Damn, where are we keeping all these cows?" And it made me think to myself, like, "Damn, where are we keeping all these cows?!" It makes me think that the beef we're eating isn't even close to being real. There can't even be enough cows in the whole world just to sustain the appetites of just Americans! I'll always remember that.
J. ColeUsually I start with a beat, I start making a beat, and my producer side is making the beat. And on a good day, my rapper side will jump in and start the writing process - maybe come up with a hook or start a verse. Sometimes it just happens like that. A song like 'Lights Please' happens like that.
J. Cole