I quickly said that, because of my loyalty to 'Star Trek' and also just being a fan, I wouldn’t even want to be involved in the next version of those things. I declined any involvement very early on. I’d rather be in the audience not knowing what was coming, rather than being involved in the minutiae of making them.

I'm not trying to be coy or manipulative or Machiavellian, I want to spark people's imaginations.

I try to work on shows that I would want to watch.

The ability of a television series to make adjustments is something you've got to take advantage of.

And the parents who knew "Star Wars" could take kids and feel like they've gone back to a place that is familiar and yet found brand-new characters that took them somewhere they'd never been. And it was important me that we embrace that feeling, and you can call it retro, but I think it's what "Star Wars" is.

We went on the opening weekend [of Star Wars], a group of us went out and just popped into a couple theaters just to see people in the theater watching the movie, and it was incredibly gratifying just to see the thing out there being watched by people. And the reaction was more than we could've expected.

Don't sell your story, just tell your story.