It's cool to be a nerd. There's a general understanding that smartphones didn't come from jocks. The digital age was foreseen by a group of short-sleeved, buttoned-down, white-shirted guys and their female equivalents designing the very stuff that's now ubiquitous.
J. J. AbramsAnd the parents who knew "Star Wars" could take kids and feel like they've gone back to a place that is familiar and yet found brand-new characters that took them somewhere they'd never been. And it was important me that we embrace that feeling, and you can call it retro, but I think it's what "Star Wars" is.
J. J. AbramsGeorge Lucas is the reason that we got to make this movie, you know, he was the man that created this whole galaxy, and I am incredibly grateful to him. He's an artist and he's a grown-up. And I take him at his word, and it doesn't mean I agree with everything he says, but I respect, you know, his right to his opinion.
J. J. Abrams