I spend 90% of my time with people who don't report to me, which also allows for serendipity, since I'm walking around the office all the time. You don't have to schedule serendipity. It just happens.

I spend 90% of my time with people who don't report to me, which also allows for serendipity, since I'm walking around the office all the time. You don't have to schedule serendipity. It just happens.

What's interesting about Twitter and the influencers that someone follows - like, say, Shaquille O'Neal - is that they see someone who is using the exact same tools that they have access to, and I think that inspires this hope to be able to really engage with someone like him.

I think Twitter is best when it sparks conversations elsewhere. To use YouTube and Facebook and all the tools we have available to us today to respond and also promote and answer and engage is awesome.

You don't have to start from scratch to do something interesting. You don't have to start from scratch to have a massive impact on the world. You have to have a good idea. You have to convince other people of those good ideas. And you have to push as quickly as possible.

We get to design what we want to see in the world rather than doing what other people think should be done.

Your job as an executive is to edit, not write. It's OK to write once in a while but if you do it often there's a fundamental problem with the team. Every time you do something ask if you're writing or editing and get in the mode of editing.