Everyone has an idea, but it's really about executing the idea and attracting other people to help you with the idea.

Your job as an executive is to edit, not write. It's OK to write once in a while but if you do it often there's a fundamental problem with the team. Every time you do something ask if you're writing or editing and get in the mode of editing.

Amazing what people make up based on what they choose to see.

The greatest lesson that I learned in all of this is that you have to start. Start now, start here, and start small. Keep it Simple.

You don't have to start from scratch to do something interesting. You don't have to start from scratch to have a massive impact on the world. You have to have a good idea. You have to convince other people of those good ideas. And you have to push as quickly as possible.

I was fascinated with jeans, because you can impress your life upon the jeans you wear. The way you sit imprints on the jeans.

It's really complex to make something simple.