The Web provides a very easy way to immediately grasp what's going on. It really offers the transparency, so you can see, especially with the search engine, how people are using Twitter at one glance. The phone doesn't allow for that.

The greatest lesson that I learned in all of this is that you have to start. Start now, start here, and start small. Keep it Simple.

Make every detail perfect and limit the number of details to perfect.

Revolution looks at the intersection ahead and pushes people to do the right thing.

I'm less interested in how people are following each other and more interested in how they are following topics and tweets themselves. People are following more key words and concepts and more ideas and acting on those rather than individuals or organizations.

Your job as an executive is to edit, not write. It's OK to write once in a while but if you do it often there's a fundamental problem with the team. Every time you do something ask if you're writing or editing and get in the mode of editing.

As CEO, my main job is editor-in-chief.