I'm less interested in how people are following each other and more interested in how they are following topics and tweets themselves. People are following more key words and concepts and more ideas and acting on those rather than individuals or organizations.
Jack DorseyThe first complaint we hear from everyone is: 'Why would I want to join this stupid useless thing and know what my brother's eating for lunch?' But that really misses the point because Twitter is fundamentally recipient-controlled - you choose to listen and you choose to leave. But you also choose what to put down and what to share.
Jack Dorsey