I think Twitter is best when it sparks conversations elsewhere. To use YouTube and Facebook and all the tools we have available to us today to respond and also promote and answer and engage is awesome.

I loved couriers. You had this transfer of physical information happening throughout the city and the world. Someone picking up the package, putting it in a bag, going somewhere, taking it out of the bag, giving it to someone else. I thought that was so cool. I wanted to map it, to see that flow on a big screen.

Short term satisfaction will never lead to something timeless.

What's interesting about Twitter and the influencers that someone follows - like, say, Shaquille O'Neal - is that they see someone who is using the exact same tools that they have access to, and I think that inspires this hope to be able to really engage with someone like him.

The first complaint we hear from everyone is: 'Why would I want to join this stupid useless thing and know what my brother's eating for lunch?' But that really misses the point because Twitter is fundamentally recipient-controlled - you choose to listen and you choose to leave. But you also choose what to put down and what to share.

Constraints inspire us in how we approach the press, how we approach business relationships, how we do everything.

TweetDeck is a very interesting client, because it presents a view that no other client in the world presents, which is this multicolumn, massive amounts of information in one pane. And people really, really enjoy that.