TweetDeck is a very interesting client, because it presents a view that no other client in the world presents, which is this multicolumn, massive amounts of information in one pane. And people really, really enjoy that.

There's an entire universe in every single tweet, and it all really depends on the content as far as how it's going to spread.

Constraints inspire us in how we approach the press, how we approach business relationships, how we do everything.

Twitter is the world.

Starting anything is a roller coaster with the highest highs and lowest lows.

The greatest lesson that I learned in all of this is that you have to start. Start now, start here, and start small. Keep it Simple.

Your job as an executive is to edit, not write. It's OK to write once in a while but if you do it often there's a fundamental problem with the team. Every time you do something ask if you're writing or editing and get in the mode of editing.