Meet customers where they are; question how to make the tools customers use more valuable.

From a product standpoint, we want every touch point to feel magical. It inspires trust.

It's empowering to be asked to look at what's possible, not told how to do it.

What's interesting about Twitter and the influencers that someone follows - like, say, Shaquille O'Neal - is that they see someone who is using the exact same tools that they have access to, and I think that inspires this hope to be able to really engage with someone like him.

Success is never accidental.

Anything you're interested in the world whether it be Charlie rose or JetBlue or a public figure or your local coffee shop, they're on Twitter and broadcasting what is interesting to them.

It's really complex to make something simple.