You've to make consumers smart. An e-commerce portal doesn't sell a product at cheaper rates, instead an offline shop sells it at a costlier prices.
Jack MaIf you do not know where your competitor is, or overconfident and snobbish about your competitor, or are unable to comprehend how yourcompetitor became a real threat, you will surely fall behind him. Don't be the "they" in this idiom: First they ignore you, then they laugh at you, then they fight you, then you win.
Jack Ma