If you do not know where your competitor is, or overconfident and snobbish about your competitor, or are unable to comprehend how yourcompetitor became a real threat, you will surely fall behind him. Don't be the "they" in this idiom: First they ignore you, then they laugh at you, then they fight you, then you win.
Jack MaA good job isn't something you go out and find, it's something you discover while you're working.
Jack Ma