I want to be part of the resurgence of things that are tangible, beautiful and soulful, rather than just give in to the digital age. But when I talk to people about this they just say, 'Yeah, I know what you mean,' and stare at their mobiles.
Jack WhiteI really don't like to take the easy way out, if I can help it, on anything I do, I like to really make it a challenge. I don't know how to create by taking the easy routes. I've tried, you know, I've tried to let myself, but I always struggle to compensate.
Jack WhiteWe've had experience of involvement in a local scene, and it was a good one, and we've learned a lot from it, and I don't have any need to join into that ever again. It's too counterproductive to writing music and performing to the best of your abilities. It's okay when you're 20 years old - you're getting out there and you're learning - but not when you're 30 years old.
Jack WhiteI hate irony, particularly when it is used because there isn't any message or to hide that someone hasn't any story to tell. Just like when someone only spews out a stack of cool words which don't mean anything and then has the gall to call it art. I always want to create a bridge between us and the listener, and I want it to be so that kids want to create for themselves a story or a context of the words.
Jack White