I've always worked to find really deep meaning of song and also at the same time having it covered in sugar, so it can be taken two or three different ways.
Jack WhiteWhat you think is fake in your head comes off as not enough on camera, a lot of times. You almost have to overdo it, in this overly, sort of Broadway, large-gestures kind of way to come off as being realistic on camera. It's strange. You almost have to act really fake to come off looking real.
Jack WhiteI never wanted to play guitar when I was younger. I wanted to be a drummer because everybody plays guitar, and I didn't want to do what everybody else wanted to do.
Jack WhiteI'm always surprised when anything about the band connects. But I love the fact that it's hard for people to understand. We've said before that it's always been a great thing to get certain people to go away thinking, 'Oh dear, she can't play the drums!' 'Fine, if you think it's all a gimmick, go away!' It weeds out people who wouldn't care anyway.
Jack WhiteSometimes you just get in there and force yourself to work, and maybe something good will come out, ya know? Deadlines and things make you creative. Opportunity and telling yourself you have all the time in the world, all the money in the world, all the colors in the palette, anything you want-that just kills creativity.
Jack White