I think it takes a lot of trickery to keep up with the media and its perception of you. I don't know if I have it in me most of the time to care. The music is made first, and the interviews or photos to keep it alive come later as a necessary evil, I suppose.
Jack WhiteYou want to figure out how you want to play the guitar; what your niche would be. Well you just start digging deeper. When you're digging deeper in rock and roll you're on a freight train heading straight for the blues.
Jack White