I really don't like to take the easy way out, if I can help it, on anything I do, I like to really make it a challenge. I don't know how to create by taking the easy routes. I've tried, you know, I've tried to let myself, but I always struggle to compensate.
Jack WhiteThe main things to rebel against - over-production, too much technology, overthinking. It's a spoiled mentality; everything is too easy. If you want to record a song, you can buy Pro Tools and record four hundred guitar tracks. That leads to overthinking, which kills any spontaneity and the humanity of the performance.
Jack WhiteThat's what happens nowadays with people working on computers. They can so easily fix things with their mouse and take out all the, 'Oh, somebody coughed in the background; we need to take that out' - or somebody hit a bad note. Those are all the best moments.
Jack WhiteI think the sensitivity that you need to create certain things sometimes would spill over into things that shouldn't have bothered me.
Jack WhiteSmart art galleries know it's not the words on paper but the emotion in the piece that makes clients pull out the credit card or check book. The gallery's number one concern is will this stuff sell? What your bio, artist's statement or resume articulates will be of no help if you don't make art that connects with buyers.
Jack White