The Bottom Line: If people don't LOVE our work, we will not be able to sell what we make.

I've always been making up my own restrictions for myself, from day one, and it's compelling, because it forces me to think. That's always been a driving force for me.

Smart art galleries know it's not the words on paper but the emotion in the piece that makes clients pull out the credit card or check book. The gallery's number one concern is will this stuff sell? What your bio, artist's statement or resume articulates will be of no help if you don't make art that connects with buyers.

Our art is an adventure. It is a dream come true.

Nashville has always felt perfect. I don't think Third Man Records could exist in any other town that I know of in America. Anything smaller or larger than the size of Nashville, and also the music - the attention that's paid to music in that town is sort of the right kind. It's not too hipster and it's not too fake; it's something in the middle, which is really good ground for a place like Third Man Records, that aims to be genre-less. It's great to be able to have that kind of access.

What you think is fake in your head comes off as not enough on camera, a lot of times. You almost have to overdo it, in this overly, sort of Broadway, large-gestures kind of way to come off as being realistic on camera. It's strange. You almost have to act really fake to come off looking real.

I'm always surprised when anything about the band connects. But I love the fact that it's hard for people to understand. We've said before that it's always been a great thing to get certain people to go away thinking, 'Oh dear, she can't play the drums!' 'Fine, if you think it's all a gimmick, go away!' It weeds out people who wouldn't care anyway.