According to the International Institute for Environment and Development, the annual amount spent globally on advertising aimed at increasing consumption topped $430 billion in 1998.Consumer capitalism is dedicated to the proposition that production is good in itself, no matter what is produced. The net effect is the massive production of absurd, empty and useless items which are nevertheless utterly serious since we earn our living from them, and dedicate our leisure time to them.
Jacques EllulThe goal of modern propaganda is no longer to transform opinion but to arouse an active and mythical belief
Jacques EllulThe propagandist must utilize all of the technical means at his disposal - the press, radio, TV, movies, posters, meetings, door-to-door canvassing...There is no propaganda as long as one makes use, in a sporadic fashion and at random, of a newspaper article here, a poster or radio program there.
Jacques EllulAm I a pessimist? Not at all. I am convinced that the history of the human race, no matter how tragic, will ultimately lead to the Kingdom of God. I am convinced that all the works of humankind will be reintegrated in the work of God, and that each of us, no matter how sinful, will ultimately be saved.
Jacques EllulChristians have always tended to transform the Christian Revelation into a Christian religion. Christianity is said to be a religion like any other or, conversely, some Christians try to show that it is a better religion than the others. People attempt to take possession of God. Theology claims to explain everything, including the being of God. People tend to transform Christianity into a religion because the Christian faith obviously places people in an extremely uncomfortable position that of freedom guided only by love and all in the context of God's radical demand that we be holy.
Jacques Ellul