Three Tips: Simplify, Simplify, Simplify.

Popularity is the product of two factors: (a) how compelling material you offer, and (b) how easy it is to access it. Host free pirated movies and users will flock to the site, even if it's difficult to use.

Ultimately, users visit your website for its content. Everything else is just the backdrop.

If your users have many questions, it's a failure of your primary site design. It becomes not so much customer support, as much as customer complaints.

Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.

Compared to 1999...we cannot quite declare victory, but we can declare progress.

On average, when you ask someone to perform a task on a site, they cannot do it. It's not their fault; it's the designer's fault.