Three Tips: Simplify, Simplify, Simplify.

On the Web, all advantages are temporary, and you must keep innovating to stay ahead

Popularity is the product of two factors: (a) how compelling material you offer, and (b) how easy it is to access it. Host free pirated movies and users will flock to the site, even if it's difficult to use.

Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.

The system should speak the users' language, with words, phrases and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making information appear in a natural and logical order.

In the attention economy, anyone trying to connect with an audience must treat the user's time as the ultimate resource.

The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go elsewhere; all the competitors in the world are but a mouseclick away.