At most project meetings, everyone has a seat at the table except the poor victims who will have to operate the technology.

In the attention economy, anyone trying to connect with an audience must treat the user's time as the ultimate resource.

On the Internet, it's survival of the easiest.... Give users a good experience and they're apt to turn into frequent and loyal customers. But ... it's easy to turn to another supplier in the face of even a minor hiccup. Only if a site is extremely easy to use will anybody bother staying around.

Consistency is one of the most powerful usability principles: when things always behave the same, users don't have to worry about what will happen. Instead, they know what will happen based on earlier experience.

Designers are not users.

Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.

A bad website is like a grumpy salesperson.