The system should always keep users informed about what is going on, through appropriate feedback within reasonable time.

People have to want to change before there's any chance of helping them do so.

Ultimately, users visit your website for its content. Everything else is just the backdrop.

To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior.

Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.

Compared to 1999...we cannot quite declare victory, but we can declare progress.

Popularity is the product of two factors: (a) how compelling material you offer, and (b) how easy it is to access it. Host free pirated movies and users will flock to the site, even if it's difficult to use.