The best Web sites are better than Reality.

Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your company's profits. Very few jobs allow you to do both at the same time, so enjoy.

At most project meetings, everyone has a seat at the table except the poor victims who will have to operate the technology.

On the Internet, it's survival of the easiest.... Give users a good experience and they're apt to turn into frequent and loyal customers. But ... it's easy to turn to another supplier in the face of even a minor hiccup. Only if a site is extremely easy to use will anybody bother staying around.

Inadequate use of usability engineering methods in software development projects have been estimated to cost the US economy about $30 billion per year in lost productivity.

What we learned is money doesn't grow on trees.

Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.