The more users' expectations prove right, the more they will feel in control of the system and the more they will like it.

The usability tests we have conducted during the last year have shown an increasing reluctance among users to accept innovations in Web design. The prevailing attitude is to request designs that are similar to everything else people see on the Web.

Designers are not users.

The best Web sites are better than Reality.

On average, when you ask someone to perform a task on a site, they cannot do it. It's not their fault; it's the designer's fault.

Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.

...the book is a manifesto to make the Web atone for the sins of computers and regain a level of simplicity that can put humanity at peace with its tools once again.