The more users' expectations prove right, the more they will feel in control of the system and the more they will like it.

The more users' expectations prove right, the more they will feel in control of the system and the more they will like it.

People have to want to change before there's any chance of helping them do so.

At most project meetings, everyone has a seat at the table except the poor victims who will have to operate the technology.

Popularity is the product of two factors: (a) how compelling material you offer, and (b) how easy it is to access it. Host free pirated movies and users will flock to the site, even if it's difficult to use.

Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.

The system should speak the users' language, with words, phrases and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making information appear in a natural and logical order.