Information Overload = "information pollution"

Windows '98 is so similar to Windows '95 because Apple hasn't invented anything worth copying since 1995.

Three Tips: Simplify, Simplify, Simplify.

Progressive disclosure defers advanced or rarely used features to a secondary screen, making applications easier to learn and less error-prone.

Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.

The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go elsewhere; all the competitors in the world are but a mouseclick away.

The more users' expectations prove right, the more they will feel in control of the system and the more they will like it.