Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.

Compared to 1999...we cannot quite declare victory, but we can declare progress.

Three Tips: Simplify, Simplify, Simplify.

The system should always keep users informed about what is going on, through appropriate feedback within reasonable time.

Windows '98 is so similar to Windows '95 because Apple hasn't invented anything worth copying since 1995.

On the Internet, it's survival of the easiest.... Give users a good experience and they're apt to turn into frequent and loyal customers. But ... it's easy to turn to another supplier in the face of even a minor hiccup. Only if a site is extremely easy to use will anybody bother staying around.

Minimize the user's memory load by making objects, actions, and options visible. The user should not have to remember information from one part of the dialogue to another. Instructions for use of the system should be visible or easily retrievable whenever appropriate.