The more users' expectations prove right, the more they will feel in control of the system and the more they will like it.
Jakob NielsenDiversity is power on the Web. Big sites may be bigger, but smaller sites will keep scoring higher for specialized topics, both in terms of their connections with users and in terms of each visit's commercial value.
Jakob NielsenA general principle for all user interface design is to go through all of your design elements and remove them one at a time.
Jakob Nielsen